Tracking pixel

The tracking pixel sends what happens in the Reskyt app, such as views, add to cart and purchases, to the same Google Analytics as the store’s web traffic. It is set up once from Settings, in the App tracking (customer events) section.

How to set it up

1. In Settings of the Reskyt app, copy the pixel code with the Copy code button.
2. In Shopify, go to Settings → Customer events → Custom pixels. The Open Customer events button in the app opens that screen.
3. Add a custom pixel named Reskyt app tracking.
4. Paste the copied code and click Save.
5. Click Connect pixel. Until you do, it collects nothing.

Duplicate events

If the store already has tracking in the theme or in the checkout “Additional scripts”, remove it first, or events will be counted twice.

How it works

• The code only acts inside the Reskyt app. In a normal browser it does nothing.
• It listens to Shopify standard events and forwards them as they are to the app, which sends them to Firebase and Google Analytics.
• Events do not go through Reskyt servers.
• Customer consent follows the Customer privacy settings you choose in Shopify. The app recommends the Data sale option.

Check the status

Settings shows whether the pixel is working.

Status	Meaning
Working	Events have been received, with the date of the last one
No recent events	No events since a date. This is normal if the app has not been used lately. Otherwise, check that the pixel is connected
No events	None has arrived yet. Once connected, open the store from the app, browse a few pages and reload, and check that the Reskyt attribution theme block is on

The check uses a signal that contains no event data and is sent at most once every few minutes per browser, so it does not duplicate any event.